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The E-SPECS model.
How to design the ultimate consumer experience beyond price. Stemming from years of qualitative and quantitative consumer research, GCS...
Dr. Neil Goldman
May 16, 202110 min read


Purpose … Flash … Light.
How does your credit union stay relevant? How do you create distinction? How can you separate from the competition? A simple...
Dr. Neil Goldman
Mar 15, 20213 min read


"SPECS" MODEL: SPEED
How to design the ultimate consumer experience beyond price. Consumer expectations continue to evolve. Credit unions must evolve with...
Dr. Neil Goldman
May 15, 20203 min read


"SPECS" MODEL: PERSONALIZATION
How to design the ultimate consumer experience beyond price. This is the second in a series of five articles regarding the SPECS model...
Dr. Neil Goldman
May 14, 20204 min read
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