Dr. Neil Goldman7 days ago7 minThe "SPECS" Model: OverviewHow to design the ultimate consumer experience beyond price. These five components are designed to be a leader’s guide to simplify and dr...
Dr. Neil GoldmanMay 16, 20203 min"SPECS" MODEL: SPEEDHow to design the ultimate consumer experience beyond price. Consumer expectations continue to evolve. Credit unions must evolve with the...
Dr. Neil GoldmanMay 15, 20204 min"SPECS" MODEL: PERSONALIZATIONHow to design the ultimate consumer experience beyond price. This is the second in a series of five articles regarding the SPECS model wh...
Dr. Neil GoldmanMay 14, 20203 min"SPECS" MODEL: EASEHow to design the ultimate consumer experience beyond price. To keep it short and sweet, we’ve created a series of articles to describe e...
Dr. Neil GoldmanJan 26, 20206 minIt's Time to Disrupt Your CU's Maintenance Mindset.How can we recognize, reward and further engage our most valued, targeted members? A credit union client of ours recently sought to addre...