Strategy

The E-SPECS model.

How to design the ultimate consumer experience beyond price. Stemming from years of qualitative and quantitative consumer research, GCS...

Purpose … Flash … Light.

How does your credit union stay relevant? How do you create distinction? How can you separate from the competition? A simple...

"SPECS" MODEL: SPEED

How to design the ultimate consumer experience beyond price. Consumer expectations continue to evolve. Credit unions must evolve with...

"SPECS" MODEL: PERSONALIZATION

How to design the ultimate consumer experience beyond price. This is the second in a series of five articles regarding the SPECS model...

"SPECS" MODEL: EASE

How to design the ultimate consumer experience beyond price. To keep it short and sweet, we’ve created a series of articles to describe...

It's Time to Disrupt Your CU's Maintenance Mindset.

How can we recognize, reward and further engage our most valued, targeted members? A credit union client of ours recently sought to...