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The E-SPECS model.
How to design the ultimate consumer experience beyond price. Stemming from years of qualitative and quantitative consumer research, GCS...
Dr. Neil Goldman
May 16, 202110 min read
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Tapping into the Three Sources of Motivation
You can exponentially improve employee engagement by sharing the big picture, and helping each team member to understand their vital role...
Dr. Neil Goldman
Mar 31, 20212 min read
39 views
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Purpose … Flash … Light.
How does your credit union stay relevant? How do you create distinction? How can you separate from the competition? A simple...
Dr. Neil Goldman
Mar 15, 20213 min read
74 views
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Three Essential Coaching Skills For Managers
On any given day, the demands that managers face are enormous. Not only do they have to manage up to senior leaders; they have to manage...
Dr. Heather Backstrom, Consultant and Executive Coach
Feb 18, 20213 min read
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CU Relationship Pricing - Problems over Profits?
In the early 2000s, Goldman Consulting & Strategy (GCS), Inc. conducted numerous focus groups and research programs testing various...
Dr. Neil Goldman
Jan 29, 20217 min read
63 views
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2021: One Size Does NOT Fit All
It’s 2021. It’s time for focus, and a question for every leader in the industry. What would happen if we stopped trying to be everything...
Dr. Neil Goldman
Jan 28, 20214 min read
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"SPECS" MODEL: SPEED
How to design the ultimate consumer experience beyond price. Consumer expectations continue to evolve. Credit unions must evolve with...
Dr. Neil Goldman
May 15, 20203 min read
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"SPECS" MODEL: PERSONALIZATION
How to design the ultimate consumer experience beyond price. This is the second in a series of five articles regarding the SPECS model...
Dr. Neil Goldman
May 14, 20204 min read
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"SPECS" MODEL: EASE
How to design the ultimate consumer experience beyond price. To keep it short and sweet, we’ve created a series of articles to describe...
Dr. Neil Goldman
May 13, 20203 min read
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"SPECS" MODEL: CONTROL
How to design the ultimate consumer experience beyond price. We’ve created a series of articles to describe each one of the components of...
Dr. Neil Goldman
May 12, 20204 min read
9 views
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"SPECS" MODEL: SECURITY
How to design the ultimate consumer experience beyond price. SPECS is a business model designed as a guide to fueling organizational...
Dr. Neil Goldman
May 11, 20204 min read
27 views
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It's Time to Disrupt Your CU's Maintenance Mindset.
How can we recognize, reward and further engage our most valued, targeted members? A credit union client of ours recently sought to...
Dr. Neil Goldman
Jan 26, 20206 min read
26 views
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