The E-SPECS model.
How to design the ultimate consumer experience beyond price. Stemming from years of qualitative and quantitative consumer research, GCS...
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Dr. Neil Goldman
- Mar 31, 2021
- 2 min
Tapping into the Three Sources of Motivation
You can exponentially improve employee engagement by sharing the big picture, and helping each team member to understand their vital role...
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Dr. Neil Goldman
- Mar 15, 2021
- 3 min
Purpose … Flash … Light.
How does your credit union stay relevant? How do you create distinction? How can you separate from the competition? A simple...
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Dr. Heather Backstrom, Consultant and Executive Coach
- Feb 18, 2021
- 3 min
Three Essential Coaching Skills For Managers
On any given day, the demands that managers face are enormous. Not only do they have to manage up to senior leaders; they have to manage...
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Dr. Neil Goldman
- Jan 29, 2021
- 7 min
CU Relationship Pricing - Problems over Profits?
In the early 2000s, Goldman Consulting & Strategy (GCS), Inc. conducted numerous focus groups and research programs testing various...
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Dr. Neil Goldman
- Jan 28, 2021
- 4 min
2021: One Size Does NOT Fit All
It’s 2021. It’s time for focus, and a question for every leader in the industry. What would happen if we stopped trying to be everything...
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Dr. Neil Goldman
- May 15, 2020
- 3 min
"SPECS" MODEL: SPEED
How to design the ultimate consumer experience beyond price. Consumer expectations continue to evolve. Credit unions must evolve with...
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Dr. Neil Goldman
- May 14, 2020
- 4 min
"SPECS" MODEL: PERSONALIZATION
How to design the ultimate consumer experience beyond price. This is the second in a series of five articles regarding the SPECS model...
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Dr. Neil Goldman
- May 13, 2020
- 3 min
"SPECS" MODEL: EASE
How to design the ultimate consumer experience beyond price. To keep it short and sweet, we’ve created a series of articles to describe...
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Dr. Neil Goldman
- May 12, 2020
- 4 min
"SPECS" MODEL: CONTROL
How to design the ultimate consumer experience beyond price. We’ve created a series of articles to describe each one of the components of...
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Dr. Neil Goldman
- May 11, 2020
- 4 min
"SPECS" MODEL: SECURITY
How to design the ultimate consumer experience beyond price. SPECS is a business model designed as a guide to fueling organizational...
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Dr. Neil Goldman
- Jan 26, 2020
- 6 min
It's Time to Disrupt Your CU's Maintenance Mindset.
How can we recognize, reward and further engage our most valued, targeted members? A credit union client of ours recently sought to...
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