How to design the ultimate consumer experience beyond price. SPECS is a business model designed as a guide to fueling organizational inno...

How to design the ultimate consumer experience beyond price. We’ve created a series of articles to describe each one of the components of...

How to design the ultimate consumer experience beyond price. To keep it short and sweet, we’ve created a series of articles to describe e...

How to design the ultimate consumer experience beyond price. This is the second in a series of five articles regarding the SPECS model wh...

How to design the ultimate consumer experience beyond price. Consumer expectations continue to evolve. Credit unions must evolve with the...

How can we recognize, reward and further engage our most valued, targeted members? A credit union client of ours recently sought to addre...