A BUSINESS FABLE
FOUR ESSENTIAL STEPS TO LEAD AND INSPIRE
YOUR ORGANIZATION TO RISING SUCESS
Your Guide to Business Success
Through the story of a new CEO's journey, The Escalator Effect shares four fundamental factors of organizational effectiveness to create a virtuous cycle of rising success.
Consider a few comments from executives exposed to the Escalator Effect:
"A proven must-have framework for success."
"A valuable resource in good and tough times."
"My go-to model for business focus and execution."
"I don't know what I've been doing all these years. I mean, I think I've been successful, but now I realize how much better I can and will be!"
If you are a seasoned executive seeking new insights, a start-up just getting going, a CEO, department manager, or even an aspiring leader, the proven concepts in this book can give you the tools and ideas to raise your game. And unless you are a commodity (where the only differentiator is price), whether you are a multi-national, a mom-and-pop shop, or even a non-profit, the key tenets of organizational leadership and growth are the same:
You need focus.
You need engaged employees.
You need an exceptional customer experience, and
You need relevant differentiation in the marketplace.
This book — and the Escalator Factors in particular — can help you on your journey.