Dr. Neil GoldmanMay 11, 20204 minSPECS MODEL: SECURITYHow to design the ultimate consumer experience beyond price. SPECS is a business model designed as a guide to fueling organizational inno...
Dr. Neil GoldmanMay 11, 20204 minSPECS MODEL: CONTROLHow to design the ultimate consumer experience beyond price. We’ve created a series of articles to describe each one of the components of...
Dr. Neil GoldmanMay 11, 20204 minSPECS MODEL: PERSONALIZATIONHow to design the ultimate consumer experience beyond price. This is the second in a series of five articles regarding the SPECS model wh...